Aperio CI

• Pre-Pay Consumers

  You need an in-depth understanding of each individual customer's usage patterns and needs if you are to reduce churn, increase acquisitions and stimulate usage. Aperio's campaign management tools provide flexible, robust data systems that enable multiple and simultaneous campaigns across your entire customer base.

  Features include:

  • A flexible data model
  • Robust process
  • Automatic data loads
  • Ability to combine all data from diverse systems into one common structure
  • Fully hosted and managed service located within our data centre

  The system enables marketing groups to deliver highly competitive personalised offers including trigger campaigns based upon specific customer profiles and usage patterns. It also provides the CSRs data necessary to provide complete answers to customers' questions and make offers that are specific to them.

  Running on Oracle, Teradata, and Netezza, the system is compatible with off the shelf campaign management tools such as Chordiant and Epiphany, and reporting tools such as Business Objects, SAS and Microstrategies.

• Post-Pay Consumers

  Reducing churn, increasing acquisitions and stimulating usage requires an in-depth understanding of individual customers' usage patterns and needs. To do this, you need flexible, robust data systems that enable multiple and simultaneous campaigns across your entire customer base.

  Features include:

  • A flexible data model
  • Robust process
  • Automatic data loads
  • Ability to combine all data from diverse systems into one common structure
  • Fully hosted and managed service located within our data centre

  Our Campaign Management system allows marketing groups to deliver very competitive personalised offers including trigger campaigns based upon specific customer profiles and usage patterns. It also provides the CSRs data necessary to provide complete answers to customers' questions and make offers that are tailored to their needs.

  The system runs on Oracle, Teradata, and Netezza and is compatible with off the shelf campaign management tools such as Chordiant and Epiphany, and reporting tools such as Business Objects, SAS and Microstrategies.

• SME

  The Aperio Campaign Management System gives you the flexible and robust data systems you need to enable multiple and simultaneous, targeted campaigns across your entire customer base. This specialised campaign support is proven to reduce churn, increase acquisitions and stimulate usage.

  Features include:

  • A flexible data model
  • Robust ETL process
  • Automatic data loads
  • Combines all data from diverse systems into one common structure
  • Fully hosted and managed service located within our data centre

  Marketing groups can deliver highly competitive personalised offers including trigger campaigns based upon specific customer profiles and usage patterns by using this system. It also provides the CSRs data necessary to provide complete answers to customers' questions and make offers that are specific to them.

  Running on Oracle, Teradata, and Netezza, the system is compatible with off the shelf campaign management tools such as Chordiant and Epiphany, and reporting tools such as Business Objects, SAS and Microstrategies.

• Corporate

  To support marketing for corporate accounts, you need different analytical tools than other campaigns. Campaigns featuring new and valuable services such as online account management, tagging of personal vs. business calls and departmental reporting are needed to ensure success.

  Understanding the pricing for each corporate account is also key. Because many accounts have one-off tariffs designed just for them, finding a process to compare tariffs is vitally important to support the sales effort.

  Aperio's Profit Truth system provides a structure that not only helps you sell at higher prices, but it also flags accounts in jeopardy.

“It (Aperio CI) does not attempt to rip and replace any system in place, rather fits right in-between carrier CRM and billing systems, while also interfacing with external data sources. It simply extracts valuable customer intelligence contained in all of these systems, and uses this intelligence to drive customer interactions, thus increasing ROI from existing investments.”

Analyst, Frost and Sullivan