• Loyalty & Churn

    With the freedom to move at will, customers can choose where (and where not) to shop. And with the upsurge in comparison websites, they have the confidence in their decisions. This, together with other factors, such as deregulation means you need to work harder to attract and keep loyal, committed customers.

    We can help you do this by:

    • Helping you understand what your customers want and need
    • Translating feedback from consumers into information you can use to keep them loyal
    • Helping you discover the areas that need improving to make it easier for customers to do business with you
    • Giving you insights into what you need to do to give your customers great service value
    • Developing loyalty programmes that will build lasting relationships

  • Pricing Strategies

    To stay competitive in today's market, you need to use the information you have about your customers to provide them with the very best options.

    Today's consumers are well equipped to research and compare pricing. To make sure you meet their needs, you need a detailed understanding of your customer base and current price structure and in-depth knowledge of what your competitors are offering.

    Our solutions provide you with easy to use, flexible tool kits and price simulation and comparison products to help you develop optimum pricing strategies.

  • Campaign Management

    Reducing churn, increasing acquisitions and stimulating usage requires an in-depth understanding of individual customers' usage patterns and needs. To do this, you need flexible, robust data systems that enable multiple and simultaneous campaigns across your entire customer base.

    Features include:

    • A flexible data model
    • Robust process
    • Automatic data loads
    • Ability to combine all data from diverse systems into one common structure
    • Fully hosted and managed service located within our data centre

    Our Campaign Management system allows marketing groups to deliver very competitive personalised offers including trigger campaigns based upon specific customer profiles and usage patterns. It also provides the CSRs data necessary to provide complete answers to customers' questions and make offers that are tailored to their needs.

    The system runs on Oracle, Teradata, and Netezza and is compatible with off the shelf campaign management tools such as Chordiant and Epiphany, and reporting tools such as Business Objects, SAS and Microstrategies.

  • Web Self Care

    This type of customer can buy new hardware quickly and efficiently, accept loyalty rewards and top their phone up with Web Self Care. These are features that you cannot do without if you are to keep your post-pay customers satisfied.

    Visual Bill Manager gives customers all these features that allow customers to:

    • View calls
    • Separate business and personal calls
    • Label calls
    • Create and view reports in both standard and graphical formats

“With Aperio CI's products, we are able to compare an entire product set across the various sets of underlying data, ensuring consistency across not only data output, but also information, planning, and service offers.”

Mark Pollard, Head of Campaign Operations, O2 UK

Our Products