Aperio CI Adds Research Layer to CRM Solutions

Latest research adds a new layer of understanding customers and their behavior patterns

Ronkonkoma, NY, April 7, 2010 - Aperio CI, the experts in telecoms data management, today announced the addition of unique customer research to their CRM solutions, creating a new layer of customer understanding and exponentially increasing performance of their already robust solutions.

Aperio CI and its research affiliate, Left Right Research, deliver revolutionary consumer research that helps Fortune 100 and Fortune 500 clients improve sales and profits by utilizing sophisticated analytics and research to improve and measure their marketing efforts and results. The research is focused on the MICE (Media, Internet, Communications and Entertainment) industries.

Left Right Research surveyed over 6,000 consumers in October 2009 and again in February 2010. Here are some of the highlights of the results of the survey:

  • TV, Mobile Phone, Internet and Religion are all strong winners
  • Casual dining, amusement parks, bars and casinos are losers

(Please contact us for a copy of current research at www.leftrightresearch.com)

This information overlaid with Aperio’s sophisticated analytical CRM solutions paint a whole new, clearer and crisper picture of the customer.

"Mobile operators ought to commission MICE surveys, which are generic surveys, with their own customers," said Duffy Mich, chief executive officer of Aperio CI. “This will allow them to instantly profile customers. It will let them know who their heavy texters are, who their heavy voice users are, who use a little or a lot of both, who downloads apps and which apps they use frequently and simply cannot live without.”

About Aperio CI

Aperio CI are regarded as the experts in telecoms data management. For two decades we have been delivering innovative data management solutions to critical marketing challenges for some of the world's leading fixed and mobile telecoms operators. Our clients view us as the data experts because we understand that focused customer knowledge is paramount to implementing successful marketing campaigns. We recognize your challenges; disparate data solutions, legacy systems and internal resource constraints – all can prevent you from delivering effective propositions to your customers. We overcome these obstacles, providing you with the insight to create accurate marketing campaigns that deliver tangible business results. Aperio CI is based in the New York area, and maintains offices in New Jersey, Atlanta, San Antonio, and England. For more information, please visit www.AperioCI.com.

About Left Right Research

Left Right Research developed a revolutionary new research methodology (Quad-Q) that leads to much more insight into consumer perceptions and behavior by "Letting People Speak for Themselves". When we Let People Speak for Themselves, we always gain better insights into consumer perceptions and consumer spending. Our largest current consumer research project involves the MICE industries (Media, Internet, Communications and Entertainment). Left Right Research is based in the New York area and maintains an office in Nebraska. For more information, please visit www.leftrightresearch.com.


For more information, contact:

Lynn McAuley
Aperio CI
+1 (631) 468-4014
lynn.mcauley@aperioci.com