Aperio CI Introduces Insights Reporting Package
Laser-Light Focus on the Important Pieces of Data
Ronkonkoma, NY, June 21, 2010 - Aperio CI, the experts in data management, today announced the addition of a telecoms reporting package to their CRM solutions.
The Insights reports present a massive number of data elements within a single graphic enabling both executives and analysts to easily locate areas of interest. The tool then allows them to quickly zoom in on the important details. Insights spot the important nugget of information right away so you don’t have to shuffle through lines of useless data in order to find the few important pieces.
With today’s lower costs of storage and higher access speeds, companies are storing more and more data within their data warehouses. The challenge is digging through the massive volumes of data to find the few key pieces of information they need in order to take action and receive measurable results. Imagine having the ability to find, within minutes, small groups of high-value customers who are churning at high rates. Imagine what actions you would take if you could pinpoint exactly which currently active customers fit the same profile and were likely to churn within the next 60 days. Aperio CI’s Insights reporting package provides data in a visual format that enables both executives and analysts to quickly and easily spot key data elements, enabling them to drill into these areas to pinpoint when and where they need to take action.
Aperio’s Insights reporting package will run on Netezza’s appliances, providing users with the speed necessary to process massive amounts of data and receive laser focused results in just minutes.
"It’s not about how much data you have, it’s about having the right data," said Duffy Mich, Chief Executive Officer of Aperio CI. "Today, databases house so much information, that it’s often difficult to pick up on the patterns or to focus on the pieces of information that really matter. Insights drills down to the key nuggets of data. Processing the data on Netezza’s appliances, allows us to process the information and produce results very quickly."
About Aperio CI
Aperio CI are regarded as the experts in telecoms data management. For two decades we have been delivering innovative data management solutions to critical marketing challenges for some of the world's leading fixed and mobile telecoms operators. Our clients view us as the data experts because we understand that focused customer knowledge is paramount to implementing successful marketing campaigns. We recognize your challenges; disparate data solutions, legacy systems and internal resource constraints – all can prevent you from delivering effective propositions to your customers. We overcome these obstacles, providing you with the insight to create accurate marketing campaigns that deliver tangible business results. Aperio CI is based in the New York area, and maintains offices in New Jersey, Atlanta, San Antonio, and England. For more information, please visit www.AperioCI.com.
About Netezza
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, France, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com
For more information, contact:
Lynn McAuley
Aperio CI
+1 (631) 468-4014
lynn.mcauley@aperioci.com
Glen Zimmerman, Director, Public Relations, Netezza
+1 508 382 8267