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Loyalty & Churn
To keep hold of these customers you need to differentiate them by value to strengthen loyalty. We'll give you the knowledge you need to develop a customer retention strategy that really works.
Our solutions will help you:
- Identify at-risk customers and their profitability by targeting them with specific offers
- Put greater effort into retaining your best customers
- Recognize that some at-risk customers are worth more than others
- Drive profitability and grow your current base by improving and measuring customer satisfaction and loyalty
- Target high-value customers with specific focus and care to create loyalty and reduce churn
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Pricing Strategies
In a dynamic and competitive market, pricing is difficult and complex – and generic tariffs don't always suit customers' individual needs.
To get it right, you need a detailed understanding of your customer base and current price structure together with in-depth knowledge of what your competitors are offering.
Our solutions provide you with easy to use, flexible tool kits and price simulation and comparison products to help you develop optimum pricing strategies.
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Campaign Management
You need an in-depth understanding of each individual customer's usage patterns and needs if you are to reduce churn, increase acquisitions and stimulate usage. Aperio's campaign management tools provide flexible, robust data systems that enable multiple and simultaneous campaigns across your entire customer base.
Features include:
- A flexible data model
- Robust process
- Automatic data loads
- Ability to combine all data from diverse systems into one common structure
- Fully hosted and managed service located within our data center
The system enables marketing groups to deliver highly competitive personalized offers including trigger campaigns based upon specific customer profiles and usage patterns. It also provides the CSRs data necessary to provide complete answers to customers' questions and make offers that are specific to them.
Running on Oracle, Teradata, and Netezza, the system is compatible with off the shelf campaign management tools such as Chordiant and Epiphany, and reporting tools such as Business Objects, SAS and Microstrategies.
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Web Self Care
Web Self Care allows your customers to purchase new hardware quickly and efficiently, accept loyalty rewards and top their phone up. All of these features are absolute must-have features for the pre-pay market.
Visual Bill Manager provides all of these features and allows customers to:
- View calls
- Separate business and personal calls
- Label calls
- Create and view reports in both standard and graphical formats
“Aperio CI's suite of solutions coupled with the Netezza TwinFin appliance allows telecommunication providers and operators to further reduce SLA times, increase actionable information from larger data sets and speed customer deployments and ROI.”
John Gillespie, Vice President and General Manager, Global Telecommunications at Netezza