Aperio CI to Participate in GSMA Mobile World Congress 2008
Paul King to Discuss the Advantages of Using Analytics in Building Brand Loyalty; Company to Demonstrate Advanced Customer Management Solutions at World's Largest Mobile Communications Conference
Aperio CI Booth in Hall 2, Stand 2D01
Ronkonkoma, NY - January 24, 2008 - Aperio CI, a leading provider of data-driven customer retention and acquisition software for communications service providers, today announced that Paul King, the company's president and chief operating officer, will participate in an educational program entitled "Navigating the Data Minefield" at the GSMA Mobile World Congress 2008 (formerly 3GSM World Congress). The session is scheduled for 2:15 pm on Thursday, February 14th, 2008 at the Fira de Barcelona in Barcelona, Spain. The GSMA Mobile World Congress, considered the largest and most prestigious conference in the mobile communications sector, will run from February 11th through February 15th.
In his presentation, King will focus on how operators can use data analytics to strategically target marketing opportunities, streamline and integrate customer service applications, and enhance functionality and ease-of-use to reinforce customer value, extend lifecycles and reduce churn.
"Building brand loyalty, retaining large blocks of customers, and increasing profitability, are some of the biggest challenges facing the mobile communications industry," explained Duffy Mich, chief executive officer for Aperio CI. "We are delighted that the event organizers asked Paul to share our company's experiences and perspectives regarding customer retention, and discuss strategies mobile operators should consider to help address these critical issues."
In addition to King's presentation, Aperio CI will be showcasing many of its advanced customer retention and acquisition tools throughout the exhibition. Among these are several award-winning applications, like Visual Bill Manager (VBM), a customer relationship management tool that allows customers to view and manage billing information from disparate sources in a single portal, and FlashTrac, an application that enables service providers to view customer behavior propensities in near real-time. The Aperio CI booth will be in Hall 2, stand 2D01, located on the ground floor.
About Aperio CI
Aperio CI is regarded as a leading provider of advanced analytics solutions that empower service providers to maximize revenue and profitability. Aperio CI applies proprietary software applications and techniques to a client"s complete transaction records, creating a detailed view of customer usage and/or purchasing behavior. By integrating that model with a comprehensive database of market and competitive intelligence, Aperio CI enables its clients to develop and execute innovative and targeted marketing programs that acquire new customers, retain existing ones, increase customer satisfaction and ensure more profitable performance. Aperio CI is based in the New York area, and maintains offices in New Jersey, Atlanta, San Antonio and has an affiliated entity in the United Kingdom. For more information, please visit www.AperioCI.com.
For more information, contact:
Lynn McAuley
Aperio CI
+1 (631) 468-4014
lynn.mcauley@aperioci.com