Aperio CI Takes Data Analytics to China
Billing World
Aperio CI has begun sales and marketing of its telecoms data management products in China through a partnership with Alliance Development Group (ADG). In order to remain competitive, operators in China need clear and concise data analytics that will help them make informed business decisions and continue to expand and grow. Aperio has partnered with ADG, a China-focused business development, sales and support services firm, to offer the Genie suite of products to the Chinese market. ADG has been working with Aperio to develop the market for its products in China and to ensure effective customer and partner development and support. Aperio’s Pricing Genie, Retention Genie and Acquisition Genie, as well as Visual Bill Manager are currently being offered to all of the operators in China. "China was the natural choice to expand our sales and marketing efforts given the high level of growth this market has experienced over the last few years," said Sal Barcia, VP of Products and Global Alliances at Aperio CI. "ADG has already been working diligently to expand the sales and marketing efforts of our products suite into the China market. I am confident that our partnership with ADG will be a successful one." "We are excited to launch and represent Aperio in the China market. Aperio’s solutions enter China at a critical time for China’s fixed and mobile telecom operators. With increasingly intense competition and significant customer retention issues, China operators can greatly improve their financial performance by using Aperio’s global leading solutions," said David Sullivan, managing director and CEO of ADG.