The latest Frost & Sullivan Podcasts about Trends in the Telecom Industry
11/1/2008
Podcast #1: Mobile Operators Should Focus on Customer Retention For Greater Profitability
Daniel Longfield, Industry Analyst with Frost & Sullivan's wireless group, discusses trends in the mobile industry, including the benefits to mobile operators of refocusing efforts on customer retention in order to grow revenues, improve ARPU and profitability, and reduce marketing expenses. Daniel goes on to talk about savvy strategies for addressing market saturation as many U.S. and European operators are facing.
Podcast #2: Price Isn't the Only Issue Facing Western European Mobile Operators
Sharifah Amirah, head of research for Frost & Sullivan's European Telecoms Team, discusses the effect the soft economic cycle has had on Western European mobile operators' growth strategies and why there is an emerging interest in customer retention. She addresses the fact that price sensitivity is important, but there are two other keys to fulfilling customer expectations.
Podcast #3: Mobile Trends Among Emerging Markets in Eastern Europe and the Middle East
Saverio Romeo, mobile communications industry analyst with Frost and Sullivan, discusses areas of growth and opportunities for increased market share in the emerging mobile markets of Eastern Europe and the Middle East. While mobile penetration in many Eastern European countries is quickly exceeding 100% and number portability is expected to become commonly available, customer base expansion is still the main focus for mobile operators throughout the Middle East, where market liberalization is only partially completed and broadband infrastructure has not greatly advanced, leaving more and more customers to rely on Internet access via mobile device and creating a promising area of revenue growth for operators. Regardless of where these markets are in their evolution, customer analytics and churn management techniques are key factors in the race to generate market growth and maintain market share in these regions.
Podcast #4: Susan McNeice, Global Program Manager for Stratecast, takes an in-depth look at how mobile operators can increase revenues and retention by identifying and using social network groups.
Susan McNeice, Global Program Manager for Stratecast, takes an in-depth look at how mobile operators can increase revenues and retention by identifying and using social network groups, among its user base, to up- and cross-sell new services. Included in this report is a discussion of the innovative "Connected Value" concept as a means to better measure customer value, and the notion of "Blind Intelligent Viral Marketing" as a vehicle to discretely sell new services.